Fire and Reality: Revitalization of Zapin Api for Tourism Development Interest

Abstract

Zapin api is one a cultural attractions of Riau Province. Unfortunately, this traditional performances are heading towards extinction, but there are also factors that weaken the practice of zapin api such as the flow of globalization and the weak attention of the government. Problem is how efforts to revitalize zapin api are beneficial for development of tourism Riau Province. This study uses a qualitative descriptive research methods. This paper has found addition to the value content in zapin api, there are various processions of staging a very detailed art. Many people can’t fulfill this procession, threat of extinction is quite strong. Therefore, need to revitalize zapin api. Steps for revitalization are recruitment of new members zapin api, establishment of studios and provision facilities, infrastructure and support of the community leaders and government attention. Revitalization is also done by commodifying zapin api by modifying coconut fiber and song rhythm madras song of zapin api. Dissemination of ideas and images about zapin api on Rupat island. The dissemination of this information is carried out through media in the form of news, photos with short narratives and video shows on zapin api