The Perception Of Micro Small Medium Enterprises To Cullinary Innovation
Keywords:
innovation, labeling, packaging, perception, productAbstract
The objective of innovation is to improve the function, benefit, and application of sciences that has been available or produce new technologies. The study aims was to asses the perception of product, label and packaging innovation of micro, small and medium enterprises (MSMEs) as well as the association with the perceptions. The study was conducted in Meranti Islands and Kampar District. Methods of the study was cross-sectional. The number of subject was 44 MSMEs. Study showed that MSMEs with agree perception for product innovation was 93.0%, packaging innovation was 90.5%, and labeling innovation was 93.2%. Factors associated with product, labeling and packaging innovation of MSMEs perception were education and business duration. MSMEs with business > 10 years had risk for not agree 2.5 times for product, 2.4 times for labeling, and 2.5 times for packaging than MSMEs with business duration ≤ 10 years. SMEs with junior high school education or below had risk for not agree 1.7 times for product, 1.7 times for labeling and 1.8 times for packaging innovation than SMEs with senior high school or above. It was suggested that the Government of Meranti Islands And Kampar District to fasilitate product, labeling and packaging innovation for MSMEs.
References
DAFTAR PUSTAKA
Arsyad Yuliandi Rahman. 2015. Gubernur Riau Janji bantu UMKM Hadapi MEA. http://merantipos.co/berita/detail/558/gubernur-riau-janji-bantu-umkm-hadapi-mea.
Badan Pusat Statistik Provinsi Riau. Tahun 2012. Riau dalam Angka 2012. Pekanbaru: BPS.
http://galeri-kumkm.riau.go.id/index.php/datacenter/keragaan-umkm. 2014. Data Perkembangan Usaha Mikro, Kecil dan Menengah Diprovinsi Riau Tahun 2014. Diakses 20 Mei 2016.
Notoatmodjo, S. 2002. Metodologi Penelitian Kesehatan. Edisi Revisi. Jakarta: Rineka Cipta
Kementerian Riset dan Teknologi RI dan Kementerian Dalam Negeri. Peraturan Bersama Menteri Riset dan Teknologi No. 3 Tahun 2012 dan Menteri Dalam Negeri Nomor 36 Tahun 2012 tentang Sistem Inovasi Daerah. Jakarta: Kemenristek dan Kemendagri.
Pemerintah Provinsi Riau, Dinas Koperasi dan UKM. 2012. Laporan Akhir Pembuatan Profil Usaha Kecil Mengengah (UKM) Unggulan Provinsi Riau. Pekanbaru: CV Bumi Melayu Consultant.
Tambunan THT. 2002. Usaha Kecil dan Menengah di Indonesia, Beberapa Isu Penting. Jakarta: Penerbit Salemba Empat.
Pemerintah RI. 2002. UU No. 18 tahun 2002 tentang Sistem Nasional Penelitian, Pengembangan dan Penerapan Ilmu Pengetahuan dan Teknologi. Jakarta: Pemerintah RI
Pemerintah RI. 2008. Undang-Undang RI. No. 20 Tahun 2008 tentang Usaha Mikro Kecil Menengah. Jakarta: Pemerintah RI.
